Turning AI ambition into action starts with building a business case that’s grounded, realistic, and tailored to your organisation’s context. This session focuses on practical steps to identify where AI can add value and how to make that case in a way that resonates.

We’ll explore how to connect use cases to tangible outcomes, understand what matters to your stakeholders, and recognise that getting sign-off means persuading people, not just ticking organisational boxes. The aim is to support decisions that are both credible and deliverable.