Bryce Macher is a leading authority on AI-powered personalization and data-driven marketing strategy. As Vice President of Decision Sciences at Domino’s, he has reshaped how the brand connects with its customers, overseeing high-performing teams of data scientists and researchers who develop behavioral models for both consumer and enterprise applications. Blending deep expertise in MarTech, linguistics, and predictive modeling, Bryce excels at bridging marketing and data science. His work has fueled innovation across multiple industries, including award-winning media initiatives recognized with several Webby honors and featured widely for their pioneering use of AI in digital consumer experiences.