Sarah’s North Star led her to Destination Canada in February 2016, where she assumed the role of Executive Director, Global Communications and Programs. Some defining moments in Sarah’s career include, leading the successful delivery of the Millennial Travel Program, focusing the US program to deliver record results two years in a row, and shaping the US Vertical Program aimed at attracting high-yield US travellers to Canada. A UK transplant to Northern Alberta, Sarah counts herself very lucky to have travelled across Canada and immersed herself in almost every province and territory.